Weaving a coherent story about Spoil Me Silly… is difficult. We have so many dreams and so much we want to do, and so many stories connected to our own… It is hard to define us in isolation, without essaying the stories of the people and communities that have surrounded us…

But perhaps more than how we came to be, the most important facet of an “about us” page should be who we are now, and who we want to become…

The very soul of Spoil Me Silly is ensconced in the existence of a constant humdrum of activity- of innovation and change and growth… of constant fluttering, incessant movement and fluidity. It is why the hummingbird features in our logo- we refuse to remain parked, comfortably, in the realm of only what we know. We crave the knowledge of cultures and traditions unknown to us, and that is the guiding philosophy of our brand: We seek to learn and then bask in the glory of that knowledge and share it with the world.

The story of Spoil Me Silly resides in the dreams of a comfortably middle-class girl, growing up in the 1970s… When times were simpler and adventures rife. When lengthy expeditions were made to Delhi’s famed markets, fabrics and laces and trims specially chosen for that style seen in a lucrative, scarce magazine. When such joy and excitement lay in the hand one had in the creation of what they’d wear, waited with bated breath to finally, finally see what they’d made and what they’d wear…

Our designs are borne of the simplicity of Sonali’s (Our Founder) background, borne of going hunting for fabrics and getting them stitched up and embellished by neighbourhood tailors and embroiderers…

It’s Sonali’s quintessential childhood experiences, that we’d like to share with our customers…

Our products are enriched with the desire to have the best of India’s traditions, in elegant styles, amidst modest budgets… but above all the timeworn tradition of having a tangible hand in the creation of what you wear, to gain a new item not just out of the spending of money but of the love and care and creativity of both the designer and the user… of having this purchase be a reward-an inner look into the user- to enhance the thoughts and personality of the distinct soul within…

We aim to create products distinctly tailored to the wearer they’d adorn or the home they’d inhabit. That personalisation… customisation is at the core of who we are. We enjoy adapting to you and your choices rather than vice versa…

But whilst we create products that sing the song of your distinct spark, we also desire to weave the stories of tradition into one harmonic tapestry that resonates with the depth of heritage crafts.

This is what Spoil Me Silly is… A simple, small arbiter of traditions and your vision…

We hope you enjoy shopping with us as much as we enjoy creating for you.